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Question
- which of the following describes email advertising?○ a direct media communication which offers an opt-in list in which previous customers can receive updates on sales and merchandise○ a type of broadcast media that relies on only one of the consumers senses○ a type of advertising that allows users to post the advertisement○ a widely diverse channel of advertising which can include pamphlets, magazine advertisements, and billboards
Email advertising is a direct digital communication method, typically using opt-in lists where customers who have previously engaged with a business agree to receive updates, sales, and merchandise information. Broadcast media uses multiple senses (e.g., TV uses sight and sound), user-posted ads are social media/peer-based, and pamphlets/magazines/billboards are traditional offline advertising channels, none of which match email advertising.
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a direct media communication which offers an opt-in list in which previous customers can receive updates on sales and merchandise