Question

3rd period 2025 - 2026 course - ciw social media strategist v2.1 mark prepares an executive report after every social media campaign. he also maintains a weekly dashboard on a webpage that only the leadership and marks team can see. the dashboard is a graphical view of the social media metrics. mark noticed that the leadership has begun to reshare content from the companys social media platforms. what is a benefit for the reporting that mark does? a improved customer service for the company customers. b obtaining and keeping executive buy - in. c increasing likelihood that he will receive a promotion soon. d improved culture that will result in better product quality.

Explanation:

Mark prepares reports and dashboards for leadership. Leadership resharing content implies engagement. Reporting helps gain and keep executive support by showing campaign - related metrics clearly.

Answer:

B. Obtaining and keeping executive buy - in.