Question

an abundance of customers; a small budget; a strong base of employees; a direct competitor; limited equipment; opportunity; strength; weakness; threat; submit; reset

Explanation:

• "An abundance of customers" is an external positive factor → Opportunity.
• "A small budget" is an internal negative factor → Weakness.
• "A strong base of employees" is an internal positive factor → Strength.
• "A direct competitor" is an external negative factor → Threat.
• "Limited equipment" is an internal negative factor → Weakness.

Answer:

• An abundance of customers: Opportunity
• A small budget: Weakness
• A strong base of employees: Strength
• A direct competitor: Threat
• Limited equipment: Weakness