Question

after developing a new running shoe, geoff and carli were fortunate to get the attention of a large online retailer. the retailer was willing to fund the production of the running shoes abroad, as long as the designers agreed to sell their shoes through its outlets. the retailer was asking geoff and carli to agree to select one: o a. intensive distribution. o b. selective distribution. o c. exclusive distribution. o d. multilevel distribution.

Explanation:

Exclusive distribution means a producer allows only certain retailers to carry its products. Here, the large - online retailer is funding production on the condition that Geoff and Carli sell their shoes only through its outlets, which is exclusive distribution. Intensive distribution involves making products available in as many outlets as possible. Selective distribution uses a limited number of retailers, but not as restrictive as exclusive. Multilevel distribution refers to a distribution channel with multiple levels of intermediaries.

Answer:

C. exclusive distribution