Question

being a health-literate consumer quiz i. directions list five techniques used in the advertising of health products. 1. ____ 2. __ 3. __ 4. __ 5. __ ii. directions use the vocabulary terms in the box to fill in the blanks in the sentences below. health consumer advertising comparison shopping warranty product labels 6. judging the benefits of different products is __. 7. a company’s or store’s written agreement to repair a product or refund your money if the product doesn’t function properly is a(n) __. 8. __ is written or spoken media messages about a product or service. 9. a(n) __ is someone who purchases or uses health products or services. 10. ____ give you important information about what a product contains.

Explanation:

Part I: Listing Advertising Techniques for Health Products

Common techniques used in advertising health products include:

1. Celebrity Endorsement: Using famous people to promote the product, leveraging their influence and credibility.
2. Testimonials: Featuring satisfied customers sharing their positive experiences with the product.
3. Scientific Claims: Citing (real or exaggerated) scientific research or studies to suggest the product’s effectiveness.
4. Bandwagon Effect: Encouraging people to buy the product by implying “everyone is using it, so you should too.”
5. Fear Appeal: Highlighting a health problem (real or exaggerated) and positioning the product as the solution.

Part II: Filling in the Blanks with Vocabulary Terms

1. Judging the benefits of different products is comparison shopping (since comparison shopping involves evaluating and comparing products).
2. A company’s or store’s written agreement to repair a product or refund money if it malfunctions is a(n) warranty (by definition of a warranty).
3. Advertising is written or spoken media messages about a product or service (matches the definition of advertising).
4. A(n) health consumer is someone who purchases or uses health products or services (matches the definition of a health consumer).
5. Product labels give you important information about what a product contains (product labels provide details like ingredients, usage, etc.).

Final Answers (Part II)

1. comparison shopping
2. warranty
3. Advertising
4. health consumer
5. product labels

Answer:

Part I: Listing Advertising Techniques for Health Products

Common techniques used in advertising health products include:

1. Celebrity Endorsement: Using famous people to promote the product, leveraging their influence and credibility.
2. Testimonials: Featuring satisfied customers sharing their positive experiences with the product.
3. Scientific Claims: Citing (real or exaggerated) scientific research or studies to suggest the product’s effectiveness.
4. Bandwagon Effect: Encouraging people to buy the product by implying “everyone is using it, so you should too.”
5. Fear Appeal: Highlighting a health problem (real or exaggerated) and positioning the product as the solution.

Part II: Filling in the Blanks with Vocabulary Terms

1. Judging the benefits of different products is comparison shopping (since comparison shopping involves evaluating and comparing products).
2. A company’s or store’s written agreement to repair a product or refund money if it malfunctions is a(n) warranty (by definition of a warranty).
3. Advertising is written or spoken media messages about a product or service (matches the definition of advertising).
4. A(n) health consumer is someone who purchases or uses health products or services (matches the definition of a health consumer).
5. Product labels give you important information about what a product contains (product labels provide details like ingredients, usage, etc.).

Final Answers (Part II)

1. comparison shopping
2. warranty
3. Advertising
4. health consumer
5. product labels