Question

1. both instagram and pinterest are highly visual mediums. why are the visual elements even more important on pinterest than instagram?

the visual elements are the only feature on pinterest.
unlike instagram, pinterest does not have video features.
pinterest users will respond with images rather than comments.
instagram does not only allow access to marketing features to those who post captions with images.

Explanation:

Pinterest's core use case is focused on visual discovery and idea-sharing, where users primarily engage with and respond using images (saving, repinning visual content) rather than text-based comments. In contrast, Instagram has a stronger focus on social interaction via captions, comments, and mixed media. The other options are incorrect: Pinterest has non-visual features (like search, boards), it does support video, and Instagram's marketing features are not limited to caption-only posts.

Answer:

Pinterest users will respond with images rather than comments.