Question

the ______ is a business philosophy that says the customers want - satisfaction is the economic and social justification for a firms existence.
multiple choice
six - sigma concept
tqm concept
scientific approach to business
marketing concept
sales heuristic

Explanation:

The described business philosophy centers on prioritizing customer want-satisfaction as the core reason for a firm's existence, which aligns with the marketing concept. Six Sigma focuses on reducing defects, TQM is about total quality management across the organization, a scientific business approach uses data/analysis broadly, and sales heuristic focuses on sales tactics, none of which match the given definition.

Answer:

D. marketing concept