Question

your company wants to understand how customers feel about their products and know which color scheme they should launch next. to hear directly from their customers, they invite 10 customers to a session to ask them questions and have a discussion. which type of research are they conducting? an interview a focus group a theoretic contribution a survey true or false: before deciding what you will sell as an entrepreneur, you should conduct research to learn about both market trends and customer needs. true false

Explanation:

1. A focus group involves gathering a small group of people to discuss a particular topic, which is what the company is doing by inviting 10 customers for a discussion on products and color - schemes. An interview is usually one - on - one, a theoretic contribution is not related to this data - gathering activity, and a survey is typically a more structured data - collection method often through questionnaires.
2. Conducting research on market trends and customer needs is essential for an entrepreneur before deciding on a product or service to sell as it helps in making informed decisions and increasing the chances of success.

Answer:

1. B. A focus group
2. A. True