Question

define these three words:

1. demographics-
2. psychographics-
3. geographics-

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Explanation:

1. Demographics: Refers to statistical data relating to the population and particular groups within it, such as age, gender, income, education level, etc. It is used to understand the characteristics of a population segment.
2. Psychographics: Involves the study of consumers' attitudes, values, interests, lifestyles, and personalities. It helps in understanding the psychological aspects that drive consumer behavior and preferences.
3. Geographics (also sometimes referred to in the context of market segmentation as "geographic segmentation"): Pertains to the study of the spatial distribution of people, resources, or phenomena, or in marketing, it focuses on segmenting markets based on geographic factors like location (country, region, city, neighborhood), climate, population density, etc.

Answer:

1. Demographics: Statistical data about a population (e.g., age, gender, income).
2. Psychographics: Study of consumers’ attitudes, values, lifestyles, etc.
3. Geographics: Study of spatial distribution or geographic market segmentation.