Question

done by thursday at 11:00 pm (7 points) and you are to have a well thought out reply to a minimum of one of your classmates postings (3 points) by noon monday. this week we will discuss some of the topics from chapters 1 and 2. please respond to the following: 1. to be considered advertising a communication must be paid for, as well as, an attempt to inform or persuade. therefore, think of an advertising message you recall from this past week, why did you recall it, and did it inform or persuade you, why or why not? 2. what is an omnichannel strategy? who in your opinion does this well (other then nike)? 3. are you brand loyal to a particular brand / product? what factors have made you brand loyal and what could competing brands do to stimulate your purchase of another brand? 4. do you have any questions regarding the syllabus, course content, and expectations? discussion board 2 january 19 - january 26 must post first.

Explanation:

Answer:

1. (Example) A paid social media ad for a new grocery delivery service: I recalled it because of its catchy jingle. It informed me about their free first-order offer, which persuaded me to try it, as it solved my busy week meal-prep problem.
2. An omnichannel strategy is a marketing approach that provides a seamless, consistent customer experience across all a brand's channels (online, in-store, mobile, etc.). Target executes this well, integrating app, website, and in-store shopping with features like order pickup and synchronized pricing/inventory.
3. (Example) I am brand loyal to Apple for smartphones. Factors include consistent user experience, ecosystem integration, and reliable customer support. Competing brands could offer better customization options and lower prices to persuade me to switch.
4. (Example) No, I have no questions regarding the syllabus, course content, and expectations.