Question

a grocery store plans to offer a $100 free shopping spree to the first ten customers who provide the correct answer to a trivia question. they will print a question in the weekly paper ads. it will also include a qr link to the social media post that will provide additional directions. answers must be submitted as a comment to that post. what strategy are they using?
a traditional media as a social driver
b social media to generate content
c making digital content shareable
d social media as the testing ground

Explanation:

The grocery store uses traditional weekly paper ads (a traditional media channel) to direct customers to its social media post, where they must submit answers to enter the giveaway. This uses traditional media to drive traffic and engagement to social media.

Answer:

A. Traditional media as a social driver