Question

the group of customers at whom the company aims its products or services.
target market
consumer
buyer
question 5 (1 point)
an effective marketing program depends on a concise definition of the firms _______.
targeted customers
presence
policy
question 6 (1 point)
market _______ is the vehicle for gathering the information in order to create the foundation of marketing plan.
environment
demand
research

Explanation:

1. For the first definition question: The term refers to the specific group a company directs its offerings to, which matches "Target Market". "Consumer" is a single product user, and "Buyer" is a single purchaser, not a group.
2. For Question 5: A marketing program must first clearly define the specific customers it aims to reach, so "Targeted customers" is the correct fit; presence and policy are not foundational to this definition.
3. For Question 6: The process of gathering information to build a marketing plan is Market Research, which is the dedicated vehicle for this task. Environment refers to external factors, and demand is customer desire for a product, not an information-gathering tool.

Answer:

1. Target Market
2. Targeted customers
3. Research