Question

make sure your business name is available, memorable, scalable, and simple to read, spell and pronounce are all best practices inc
question 40 1 pts
true or false: brand colors have no impact on how consumers perceive a business.
question 41 1 pts
a positioning statement includes which of the following?

Explanation:

For the first question, naming a business requires it to be available, memorable etc. For the second, brand - colors influence consumer perception as they evoke emotions. For the third, a positioning statement defines the business and target market and value - proposition.

Answer:

Question 40: Naming your business
Question 41: False
Question 42: A concise description of your business and its target market that discusses how your business provides value.