Question

martha has been asked to research the audience for a webinar that will be held in two months. martha is unsure about how to capture this information. which method will be the best way for her to get data on the audience?
a create a link to a survey on the checkout page located on the company’s ecommerce site.

b create an audience profile based on the persona used for social media campaigns.

c email all customers of the company and provide a survey that prompts for the data.

d require a webinar registration that asks the right questions to get the data needed.

Explanation:

The goal is to research the specific audience for an upcoming webinar. Option A targets checkout page users, who may not be interested in the webinar. Option B uses a general social media persona, which is not tailored to the webinar's specific audience. Option C emails all customers, which is broad and may have low relevance/response. Option D collects data directly from people who are already interested enough to register for the webinar, ensuring the data is targeted and relevant to the actual attendees.

Answer:

D. Require a webinar registration that asks the right questions to get the data needed.