QUESTION IMAGE
Question
media during the internet age
of media has forced successful campaigns to adapt. just as the advent of
d radio forced politicians to shift their strategies, so too have the internet and
.
ople are equally likely to use social media. knowing who social media messages are
y to reach allows politicians and activists to usefully tailor their messaging to their
.
ome: 90% of individuals earning more than an annual income of $40,000 participate in
social media.
age: social media is most popular with the demographic aged 18 to 25, though this is
expanding increasingly toward 30.
social media has forced campaigns to do which of the
following?
drop older candidates
abide by new laws
adapt their strategies
The left text states that new media (like the internet and social media) forced successful campaigns to adapt, just as earlier media (radio) made politicians shift strategies. It also notes campaigns tailor messaging to social media audiences, which is a strategic adaptation. The other options are not supported by the provided text.
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C. adapt their strategies