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Question
multiple choice question
customer lifetime value (clv) emphasizes ______.
○ sales quotas and budgets
○ keeping customers for long periods
○ a transition from in-person to online sales
○ product placement in popular culture such as movies and video games
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Customer Lifetime Value (CLV) measures the total revenue a business can expect from a single customer account over the entire relationship. This inherently focuses on retaining customers long-term to maximize their cumulative value to the business, rather than short-term sales metrics, sales channel shifts, or product placement.
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keeping customers for long periods