Question

multiple choice question
firms that emphasize clv (customer lifetime value) focus on customer ______.

• size
• profitability
• status
• characteristics
• relationships

Explanation:

Customer Lifetime Value (CLV) measures the total revenue a business can expect from a single customer account over the entire relationship. Firms focusing on CLV prioritize building and maintaining long-term customer relationships to maximize this long-term value, rather than short-term metrics like immediate profitability or superficial traits like size, status, or general characteristics.

Answer:

E. relationships