Question

multiple choice question
how do b2b buyers typically differ from individual consumers?

b2b buyers cannot be reached by traditional sales techniques.
b2b buyers make small-scale, inexpensive purchase decisions.
b2b buyers are usually inexperienced at negotiations.
b2b buyers often possess extensive knowledge about the product.

need help? review these concept resources.
read about the concept

Explanation:

• B2B buyers purchase for business needs, so they typically have in-depth product knowledge to evaluate suitability for operations.
• Traditional sales techniques (like direct outreach) are still used for B2B, so option A is incorrect.
• B2B purchases are large-scale/expensive, not small-scale, so option B is incorrect.
• B2B buyers are usually experienced negotiators for business contracts, so option C is incorrect.

Answer:

D. B2B buyers often possess extensive knowledge about the product.