Question

multiple choice question
if new firms to an industry must incur large advertising costs in order to establish their goods in a market, what might be the result?
improved economic efficiency
more competitive market
additional barriers to entry
lower costs of production
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Explanation:

High advertising costs for new - comers are a financial burden. This makes it harder for new firms to enter the market, which is a barrier to entry. It doesn't lead to improved economic efficiency, a more competitive market (as it deters new entrants), or lower production costs.

Answer:

Additional barriers to entry