Question

multiple choice question
which element of the promotional mix focuses on interpersonal relationships?
advertising
public relations
sales promotion
personal selling

Explanation:

Personal selling is the promotional mix element that relies on direct, one-on-one interpersonal interactions between a salesperson and potential customers to drive sales. In contrast, advertising is impersonal mass communication, public relations focuses on building a brand's public image broadly, and sales promotion uses short-term incentives (like discounts) that do not center on interpersonal relationships.

Answer:

personal selling