Question

question 13 (1 point)
__________ is the marketing logic by which the company hopes to create customer value and achieve profitable relationships.
○ marketing alignment
○ marketing integration
○ marketing diversification
○ marketing strategy

Explanation:

To solve this, we analyze each option:

• "Marketing alignment" refers to aligning marketing efforts with business goals, not the logic for customer value and profitable relationships.
• "Marketing integration" is about combining marketing functions, not the core logic for value creation.
• "Marketing diversification" is about expanding into new markets/offerings, not the logic for customer value.
• "Marketing strategy" is the overall plan (logic) a company uses to create customer value and build profitable relationships, matching the description.

Answer:

D. Marketing strategy