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Question
question 1.29
research shows a decrease in adolescent use of traditional cigarettes, yet an increase in e - cigarette use. one of main contributing factors to this increase is related to
the increased effectiveness of e - cigarettes in a teen’s ability to quit the use of traditional cigarettes.
the mineral amount of nicotine found in e - cigarettes compared to traditional cigarettes.
a teen’s perception that e - cigarettes and traditional cigarettes pose equal health risks.
the strategic marketing strategies targeting teens by the makers of e - cigarettes.
E-cigarette manufacturers have used targeted marketing strategies aimed at teens (such as flavored products, social media campaigns, and appealing packaging) which has been a well-documented driver of increased adolescent e-cigarette use. The other options do not align with the main factor for the rise in teen e-cigarette use: e-cigarettes are not proven to help teens quit traditional cigarettes, they often have comparable or high nicotine levels, and teens generally perceive e-cigarettes as less harmful than traditional ones.
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the strategic marketing strategies targeting teens by the makers of e-cigarettes