QUESTION IMAGE
Question
question 9
2 points
an advertisement for a toothpaste features a dentist talking about the benefits of the toothpaste. what rhetorical appeal does this advertisement make?
emotion (pathos)
there is no rhetorical appeal in this advertisement
logic (logos)
credibility (ethos)
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Ethos (credibility) is a rhetorical appeal that uses the authority or expertise of a speaker to persuade. A dentist is an expert in dental health, so using a dentist to promote toothpaste relies on the dentist's credibility to convince the audience the toothpaste is beneficial. Pathos appeals to emotion, logos to logic, and the option saying no appeal is incorrect here.
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D. Credibility (ethos)