Question

the reason to buy based on facts or logic
rational motives
lifestyle
self - concept
anything you require to live
consumer behavior
need
want

Explanation:

1. For the first definition "the reason to buy based on facts or logic", this matches the term that describes purchase drivers rooted in objective reasoning.
2. For the second definition "anything you require to live", this corresponds to the term for essential items needed for survival.

Answer:

1. rational motives
2. need