QUESTION IMAGE
Question
review! what is the cumulative function of marketing? ((remember cdc)) correlate deliver create value in products communicate deliver create products for the consumer communicate deliver create value to the consumer communicate distort image create value in consumers
Brief Explanations
The cumulative functions of marketing (remembered as CDC) are to Communicate, Deliver, and Create value to the consumer. Let's analyze each option:
- The first option mentions "Create value in products" which is not the focus (marketing focuses on consumer value, not just product value).
- The second option says "Create products for the consumer" which is more about production, not marketing's core functions.
- The third option has "Communicate, Deliver, Create value to the consumer" which aligns with the CDC framework (Communicate value, Deliver value, Create value for the consumer).
- The fourth option with "Distort image" is unethical and not a marketing function, and "Create value in consumers" is an incorrect phrasing (marketing creates value for consumers, not in them).
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The correct option is the one with:
- Communicate
- Deliver
- Create value to the consumer