Question

saeed m.z.a. tarabien conducted a study of consumer attitudes toward jordanian food and beverage companies and found that for consumers who value environmental conservation, their likelihood of purchasing a product decreased when their perception of the products risk of causing environmental harm increased. subsequently, other researchers conducted a study of various demographic groups in china, investigating participants intentions to purchase a new piece of furniture, and found that, on average, college students had the lowest perception among all the demographic groups in the study of the environmental risks of the piece of furniture. assuming that the results of tarabiens study are broadly applicable, this finding suggests that____. which choice most logically completes the text? a the new piece of furniture is less appealing to college students than other similar products on the market are. b college students might be more likely than participants in the other demographic groups to purchase the piece of furniture. c college students likely prioritize other factors over a products environmental sustainability when making purchasing decisions. d there is not a meaningful difference in the average likelihood of purchasing environmentally friendly products among the demographic groups included in the study.

Explanation:

Tarabien's study shows that higher perception of environmental - harm risk reduces purchase likelihood. In the China study, college students have the lowest perception of environmental risks of furniture. So, they may be more likely to purchase as they are less deterred by environmental - risk perception, which means they might prioritize other factors over environmental sustainability.

Answer:

C. college students likely prioritize other factors over a product's environmental sustainability when making purchasing decisions.