Question

select all that apply
personal selling offers which two unique advantages over other promotional elements (advertising, sales promotion, and
immediate feedback
wider reach
relationship selling
guaranteed profitability

Explanation:

1. Immediate feedback: Unlike mass promotional tools like advertising, personal selling involves direct, real-time interaction, so the salesperson can get instant reactions and adjust their approach right away.
2. Relationship selling: Personal selling focuses on building long-term, one-on-one relationships with customers, which is not a core focus of broader, impersonal promotional methods such as advertising or standard sales promotions.
3. Wider reach is an advantage of advertising, not personal selling, which targets individual or small groups. Guaranteed profitability is not a unique or guaranteed advantage of any promotional element.

Answer:

• Immediate feedback
• relationship selling