Question

select all that apply
personal selling tends to be most effective when a good or service is ______.
brand-new to the market
an everyday purchase
customizable
viewed as risky
simple to operate or use
infrequently purchased
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Explanation:

Personal selling is high-interaction, so it works best for products that need tailored explanation or reassurance:

1. New products need education for buyers.
2. Customizable goods require one-on-one discussion of options.
3. Risky purchases benefit from salesperson trust and clarification.
4. Infrequent purchases (like high-ticket items) justify the cost of personal selling, as buyers need guidance.

Everyday, simple products do not need this high-touch, costly sales approach.

Answer:

• brand-new to the market
• customizable
• viewed as risky
• infrequently purchased