Question

select all that apply
why are more companies emphasizing the strategic nature of their salespeoples role in the organization?
web-based and social technologies have brought greater transparency with regard to price, quality,
the number and complexity of product features can overwhelm customers.
the economy has become focused more on products and less on services.
the united states now exports more than it imports.
the selling environment has become increasingly complex.
globalization has brought greater competition to many markets.
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Explanation:

1. Greater market transparency from digital tools means salespeople need strategic skills to differentiate offerings beyond basic product details.
2. Complex products require salespeople to strategically guide customers, simplifying and aligning offerings with customer needs.
3. A complex selling environment demands strategic thinking from sales teams to navigate evolving market dynamics.
4. Increased global competition requires salespeople to use strategic approaches to capture and retain market share.

The incorrect options: Modern economies are shifting toward services, not products; the U.S. runs a net trade deficit (imports more than exports), so these do not drive the strategic focus on sales roles.

Answer:

• Web-based and social technologies have brought greater transparency with regard to price, quality, and other product attributes.
• The number and complexity of product features can overwhelm customers.
• The selling environment has become increasingly complex.
• Globalization has brought greater competition to many markets.