Question

select the correct answer
edward is a manager in an automobile company. he wants to increase awareness of his automobiles among customers. which promotional strategy would be the best for him?
a. radio advertisement
b. telemarketing
c. personal selling
d. newspaper advertisement

Explanation:

To maximize customer awareness for automobiles, a strategy reaching a broad audience is optimal. Radio advertisements have wide reach, targeting diverse listeners during daily commutes and routines, effectively building mass awareness. Telemarketing and personal selling are one-on-one, limited in reach. Newspaper ads have narrower, declining audience reach compared to radio for broad awareness.

Answer:

A. radio advertisement