Question

the social media team wants to extend their reach on social media. a big sporting event will be televised in nine months, and leadership wants a commercial played during the event. how can the team use this commercial to help meet their social media goals?
a use a social issue as the commercial topic and prompt viewers to text a number if they agree.
b at the beginning and end of the commercial show two of the company’s social platforms.
c use a funny video along with a #hashtag to find the video on the company’s platform.
d use a catchy phrase that is followed up with the company’s website url.

Explanation:

To extend social media reach during a televised sporting event, using a funny video paired with a branded hashtag makes the content shareable, encourages audience engagement, and directs viewers to the brand's social platform, which directly boosts reach. Option A focuses on a social issue, which is off-topic for a commercial aiming to extend brand reach. Option B only showcases existing platforms without driving new engagement. Option D directs to a website, which does not specifically grow social media reach.

Answer:

C. Use a funny video along with a #hashtag to find the video on the company's platform.