QUESTION IMAGE
Question
4 types of market segmentation
market segmentation means dividing a market into smaller ____________ with similar
characteristics.
the four main types are:
1.
2.
3.
4.
The definition of market segmentation involves dividing a market into smaller groups (or segments) with similar characteristics. For the blank in the first sentence, the appropriate term is "segments" (or "groups"). The four main types of market segmentation are Geographic, Behavioral, Psychographic, and Demographic (these are the standard four types, and the handwritten ones match this, with maybe a correction needed if there was a crossing - out error, but the key here is filling the first blank with the correct term for the divided parts of the market).
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For the blank: segments (or groups)
The four types (as per standard market segmentation):
- Geographic
- Behavioral
- Psychographic
- Demographic