Question

watts properties is in the business of building homes. it has acquired enough land to build 10 large and 10 medium - sized homes in the suburbs of seattle. watts properties has also made the required arrangements with prospective investors for financial capital. however, the local authorities are not permitting watts properties to build the large houses due to certain permit issues. in this case, watts properties is unable to serve its customer segments because they are not

multiple choice

accessible.

actionable.

substantial.

measurable.

Explanation:

In marketing, for a market - segment to be served effectively, it needs to be actionable. Watts Properties has the land and capital but due to permit issues can't act on building large houses for its customer segments, meaning the segments are not actionable.

Answer:

B. actionable