Question

when businesses decide to emphasize factors of their marketing mix other than price
pure competition
economic resources
non - price competition
direct competition
there are many firms competing with firms are somewhat different
competition in a market with businesses that offer the same type of product or service
many suppliers offer very similar products

Explanation:

1. For the first question, the term describes businesses focusing on marketing mix elements (like product features, promotion, distribution) instead of price to compete.
2. For the second question, direct competition refers to businesses that offer identical or nearly identical products/services targeting the same customers.

Answer:

1. Non-price competition
2. competition in a market with businesses that offer the same type of product or service