Question

which of the following are examples of customer touch points? check all that apply.\
\
\square seeing a social media post by the company\
\
\square viewing a promotional email sent by the company\
\
\square visiting the company website\
\
\square speaking with a salesperson at the store\
\
\square watching a television advertisement\
\
\square using a product at a friends house\
\
\square phone call with a customer service representative

Explanation:

Customer touch points are interactions between a customer and a company (or its products/services).

• "Seeing a social media post by the company": Company - customer interaction via social media.
• "Viewing a promotional email sent by the company": Company - customer interaction via email.
• "Visiting the company website": Direct interaction with company's online presence.
• "Speaking with a salesperson at the store": In - person interaction with company's staff.
• "Watching a television advertisement": Company - customer interaction via TV ad.
• "Using a product at a friend's house": Interaction with the company's product (even in an indirect setting related to the company's product reach).
• "Phone call with a customer service representative": Direct interaction with company's support staff.

Answer:

A. Seeing a social media post by the company
B. Viewing a promotional email sent by the company
C. Visiting the company website
D. Speaking with a salesperson at the store
E. Watching a television advertisement
F. Using a product at a friend's house
G. Phone call with a customer service representative