Question

which of the following is not a step in market segmentation? multiple choice group customers with similar need sets set budget identify product - related need sets select an attractive segment(s) to serve describe each group

Explanation:

Market segmentation steps involve identifying customer needs, grouping similar customers, describing groups, and selecting segments to serve. Setting a budget is part of marketing implementation (like promotion or distribution budgeting), not segmentation.

Answer:

B. set budget