Question

which of the following terms refers to an advantage brought about by the advent of the internet as a shopping medium by eliminating geographic protections and limitations of local business and by giving smaller firms a wider audience?
personalization
interactivity
global reach
digital tooling
question 11 0.5 pts
miranda vasquez is a nationally known real - estate expert who teaches workshops on how to use social media to buy and sell houses. about two weeks before each workshop, held in cities all across the country, miranda uses social media to create buzz and promote these events. miranda is making the most of:
personalization.
integrated marketing.
global reach.
right - time marketing.

Explanation:

For the first question, the Internet eliminating geographic limitations and giving smaller firms a wider audience is the concept of global reach. For the second question, Miranda using social - media to promote her workshops across the country is an example of integrated marketing as she is combining different marketing channels (social media) to promote an event.

Answer:

First question: C. Global reach
Second question: B. integrated marketing