Question

which of the following is traditionally defined as the personal communication of information to persuade a prospective customer to buy something that satisfies their needs? multiple choice marketing professional selling promotion public relations advertising

Explanation:

• Marketing is a broad process of planning and executing product, price, place, and promotion strategies, not just personal persuasive communication to sell.
• Professional selling specifically involves one-on-one, personal communication with a prospective customer to persuade them to purchase a product that meets their needs, matching the definition.
• Promotion is a broader mix of communication tactics (including ads, sales promotions, etc.) not limited to personal, one-on-one persuasive selling.
• Public relations focuses on building and maintaining a positive brand image with the public, not direct personal persuasion to make a sale.
• Advertising is non-personal, paid communication to reach a large audience, not personal one-on-one interaction.

Answer:

B. professional selling