Question

which rhetorical appeal is primarily used in this ad? murdstone bank free checking with no hidden fees charges we dont believe in hidden fees ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad focuses on a concrete, logical selling point: the absence of hidden fees for checking accounts. It uses clear, factual claims about the bank's service terms, which appeals to the audience's sense of reason and practicality rather than character (ethos) or emotion (pathos).

Answer:

logos (reason)