Question

which rhetorical appeal is primarily used in this ad? the results are in. in laboratory tests, the vilaplus vacuum picks up more dirt than the leading brand. ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses laboratory - test results to claim the vacuum's superiority. Logos appeals to reason and evidence, which is what the ad is doing by citing the test results. Ethos appeals to credibility and character, and pathos appeals to emotions, neither of which is the main appeal here.

Answer:

B. logos (reason)