Question

which rhetorical appeal is primarily used in this ad? when your child is sick, nothing else matters. rorlex childrens cold and flu can help. ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad plays on the emotions of parents worried about their sick children. The image of a sick - looking child and the statement "When your child is sick, nothing else matters" are designed to evoke an emotional response.

Answer:

pathos (emotion)