Question

which two elements are part of a marketing plan? (choose 2.)
note: you will receive partial credit for each correct answer
□ a. target audience
□ b. goals and objectives
□ c. products profit margins
□ d. exit strategy

Explanation:

A marketing plan outlines strategies to reach customers and achieve business goals. Target audience (A) defines who the marketing efforts are directed at, a core component. Goals and objectives (B) set measurable targets for the plan, another essential element. Product profit margins (C) fall under financial analysis, not the marketing plan itself. Exit strategy (D) is related to business closure/exit, not marketing.

Answer:

A. Target audience
B. Goals and objectives