Question

1. why might a buyer’s willingness to find out about a product’s price come with a trade - off?

• a buyer wont drive a long distance to save a large amount of money on a purchase
• a buyer wont spend time searching around only to save a small amount of money on a purchase
• a buyer will only buy a product from someone they know

Explanation:

The question is about buyer behavior in relation to price search and trade - offs. The key is to identify the correct reason for the trade - off. The first option is illogical as saving a large amount would likely make a long drive worth it. The third option is not a typical or general reason for price - related trade - off in the context of price search. The second option makes sense: the time and effort spent on searching (cost) should be justified by the savings (benefit). If the savings are small, the cost of searching (time) may not be worth it, so a buyer won't spend time searching just to save a small amount.

Answer:

B. A buyer won't spend time searching around only to save a small amount of money on a purchase