Question

11 multiple choice 1 point why do nursing homes have different marketing needs than hospitals? patient satisfaction is not a consideration. they dont need to make a profit. nursing home residents dont care about the quality of care. nursing homes need a few long - term patients rather than many short - term patients. 12 multiple choice 1 point which of the following promotional activities seeks to enhance relationships rather than generate sales? display advertising television advertising direct mail customer relationship management

Explanation:

For question 11, nursing homes target long - term residents while hospitals have more short - term patients, which affects marketing needs. Patient satisfaction is important everywhere, nursing homes aim for profit, and residents care about care quality. For question 12, customer relationship management focuses on building and maintaining relationships, while display, television advertising, and direct mail are more sales - oriented.

Answer:

1. Nursing homes need a few long - term patients rather than many short - term patients.
2. customer relationship management