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16173 - 3: 2025 - sep - 10wk - mm: international business manage vk - mm
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some of toyota’s competitive advantage is due to its superior ability to manage the design, engineering, and manufacturing of its automobiles. despite the fact that some of its products could be licensed for production by another company it does not do so because
a. toyota are strong believers in the internalization theory
b. other companies are likely more efficient at production and marketing of toyota automobiles
c. toyota does not want to lose control over its technology
d. another company could not be as efficient a producer of cars as toyota
e. toyota does not want to share profits and it is a large enough company to enter every market
Toyota values control over its technology - a key aspect of maintaining its competitive edge in automobile design, engineering, and manufacturing. Licensing production to another company could risk losing control over its technological know - how.
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C. Toyota does not want to lose control over its technology