Question

1. josefina sees an ad on social media featuring a doctor who is promoting a new type of energy drink. the doctor cites her credentials and experience saying, “i’ve been working in the industry for over 20 years. buy this product!” which of the six ways of influence is being used in this ad?

authority
social proof
liking
scarcity

Explanation:

The ad uses a doctor (a figure with authority due to professional credentials and experience) to promote the product. Authority as an influence tactic relies on using the credibility, expertise, or status of a person to persuade others. Social Proof would involve showing others using the product, Liking is about being persuaded by someone you like, and Scarcity is about limited availability. Here, the doctor's credentials and experience are used, so it's Authority.

Answer:

A. Authority