Question

1. speedy carts is a golf cart wholesale business based out of houston, texas. the company wants to expand its sales to corpus christi. your company has been asked to help advertise this expansion. review the statements below. identify your first step.○ you evaluate whether the target market is responding to the current advertising campaign.○ you identify the target market by recognizing that the transactions will be business to business.○ you identify tactics for the market segment, choosing the types of media you will use.○ you explain the clients needs to your supervisor, saying that the advertising will be equally divided between business to business and business to consumer interactions.

Explanation:

The first step in advertising a business expansion to a new market is to first define who the target market is. Recognizing that Speedy Carts is a wholesale (business-to-business) operation clarifies the core target audience, which is necessary before any campaign evaluation, tactic selection, or need explanation.

Answer:

You identify the target market by recognizing that the transactions will be business to business.