Question

1. sunrise magazine is realizing the potential for serving their clients electronically. how does this affect their advertisements?○ it does not affect their advertisers because going from digital to electronic requires nothing to change.○ it is a disadvantage to their advertisers because they will have to create entirely new advertising design concepts.○ the benefits and drawbacks to their advertisers equal each other out; they will save resources by eliminating paper waste, but they will lose money on a redesign.○ it benefits their advertisers because readers will be able to click links in the advertisement to go directly to a products website.

Explanation:

When a magazine shifts to an electronic/digital format, advertisers gain interactive functionality: readers can directly click ad links to access product websites, which drives direct traffic and engagement for advertisers, a clear benefit. The other options are incorrect: digital ads do require changes, full new design concepts are not mandatory, and the resource savings do not offset the value of interactive links as a core benefit.

Answer:

It benefits their advertisers because readers will be able to click links in the advertisement to go directly to a product's website.