Question

1. a cable and internet company created a video in hopes it would become viral. the video featured the reunion of two friends from a popular 1980s movie. throughout the video, they showed the friends using their technologically advanced products. which rule of viral marketing is this scenario focusing on?

○ it is not an advertisement.
○ interact with your audience.
○ remember to follow up.
○ repackage old media and release it on social media.

Explanation:

The company repurposed nostalgic 1980s movie content (old media) into a new video for social media to drive viral engagement, which matches the described tactic. The other options do not fit: the video is an advertisement, no audience interaction/follow-up is noted.

Answer:

D. Repackage old media and release it on social media.