Question

1. read the scenario below. explain why the advertising campaign failed.

a small-town jewelry store showed an advertisement where a diamond was placed in a magnetic box. the box was attached to the bottom bumper of a nondescript blue car. the advertisement asked viewers to return the diamond for a substantial cash reward.
○ the advertisement is not promoting a product.
○ the general public did not participate.
○ blue car owners and their passengers were scared of the attention.
○ a small jewelry store would likely not have money to cover the cash reward.

Explanation:

The campaign failed because the diamond was hidden on a nondescript blue car, which is not distinct or noticeable. This made it nearly impossible for the public to locate the car and diamond, so they could not participate in the reward offer.

Answer:

The general public did not participate.